Salary Report for Wisconsin Social Workers

  • The number of Social Workers currently employed in Wisconsin is 5,310.
  • Social Workers in Wisconsin earn an average of $48,910 per year or $23.51 per hour.
  • The percentage of U.S. Social Workers who work in Wisconsin is 2%.
  • Wisconsin will need 4,620 new Social Workers by 2030 or 450 new psychologists per year.

Wisconsin Rankings

  • Wisconsin ranks #29 in the U.S. for Social Workers salary and #29 when adjusted for cost-of-living.
  • Wisconsin ranks #24 in the U.S. for the total number of Social Workers employed.
  • Wisconsin ranks #27 in U.S. for the number of new Social Workers needed by 2030.
  • Wisconsin ranks #23 in U.S. for the percentage of new Social Workers needed by 2030.

Compare Wisconsin to U.S.

Wisconsin Social Workers earn an average of $48,910 which is 10% less than the national average salary of $54,880.

TypeWisconsinU.S.% Difference
Average Hourly Wage$23.51$26.39-10.91%
Average Annual Salary$48,910$54,880-10.88%
Source: U.S. Bureau of Labor Statistics and U.S. Department of Commerce – 2022*

Salary Range by Education and Experience

In Wisconsin, 50% of Social Workers earn between $38,170 and $60,040 a year, depending on factors such as level of education, experience, location and place of employment.

About 10% of Social Workers earn more than $64,990, a rate generally associated with highly educated and experienced Social Workers.

Approximately 10% of Social Workers earn under $30,730, a rate generally reserved for less experienced or entry level Social Workers.

PercentExperienceEmployedAnnual Salary
10%Less than a Year531Under $30,730
15%2 – 4 years796$30,730 – $38,170
25%5 – 9 years1,328$38,170 – $47,440
25%10 – 14 years1,328$47,440 – $60,040
15%15 – 20 years796$47,440 – $64,990
10%20+ years531Above $64,990
Source: U.S. Bureau of Labor Statistics and U.S. Department of Commerce – 2022*

Adjusted for Cost-of-Living

After being adjusted for cost-of-living, Social Workers in Wisconsin psychologists earn about $52,484 per year which is less than the average U.S. psychologist of $54,880.

Cost-of-living in Wisconsin is 7% less than the national average, which means Wisconsin residents have an overall less cost for food, housing, utilities and transportation compared to other states.

  • National average salary for Social Workers is $54,880.
  • Average Wisconsin Social Workers salary is $48,910.
  • Adjusted for cost-of-living, Wisconsin Social Workers earn an average salary of $52,484.

More cost-of-living reports for U.S. States.

Salary Compared to Related Professions

With an average annual salary of $48,910, Wisconsin Social Workers tend to earn less than Clinical and Counseling Psychologists ($86,750), Forensic Psychologists ($86,000), Psychology Teachers ($81,270), School Psychologists ($73,520), Marriage and Family Therapists ($60,190), Health Care Social Workers ($59,000), and Substance Abuse Counselors ($52,010).

TitleAnnual Salary
Clinical and Counseling Psychologists$86,750
Forensic Psychologists$86,000
Psychology Teachers$81,270
School Psychologists$73,520
Marriage and Family Therapists$60,190
Health Care Social Workers$59,000
Substance Abuse Counselors$52,010
Social Workers$48,910
Source: U.S. Bureau of Labor Statistics and U.S. Department of Commerce – 2022*

Projected Demand for Psychologists in 2030

The U.S. Department of Labor projects that in Wisconsin the three professions needing the most new psychologists by 2030 are Substance Abuse Counselors (7,630), Social Workers (4,620) and Health Care Social Workers (4,250).

The three professions in Wisconsin needing highest percentage new psychologists by 2030 are Substance Abuse Counselors (18.5%), Marriage and Family Therapists (12.2%) and Social Workers (11.3%).

Title20202030ChangeYearly Openings
Substance Abuse Counselors6,4407,63018.5%770
Social Workers4,1504,62011.3%450
Health Care Social Workers3,9704,2507.1%400
Forensic Psychologists8608903.5%60
Psychology Teachers7207605.6%70
Marriage and Family Therapists41046012.2%50
Source: U.S. Department of Labor, 2022*

Salaries Ranked by Wisconsin Cities

The average salary for Social Workers in Wisconsin is $48,910. The top cities that pay Social Workers the most are South Central Wisconsin Nonmetropolitan Area ($52,060), Madison ($50,760) and Milwaukee-Waukesha-West Allis ($50,040).

When adjusted for cost-of-living, the cities that pay Social Workers the highest average annual salary are South Central Wisconsin Nonmetropolitan Area ($58,587), Northwestern Wisconsin Nonmetropolitan Area ($55,458) and Western Wisconsin Nonmetropolitan Area ($55,165).

The following table shows the average yearly salary range for Social Workers in each city, and the average yearly salary after being adjusted for cost-of-living in that state.

The difference column shows how much more or less purchasing power a Social Workers salary will have in that area.

AreaAverage SalaryCOL AdjustedDifference
South Central Wisconsin Nonmetropolitan Area$52,060$58,587$6,527
Madison$50,760$52,325$1,565
Milwaukee-Waukesha-West Allis$50,040$52,163$2,123
Northwestern Wisconsin Nonmetropolitan Area$49,280$55,458$6,178
Green Bay$49,210$53,670$4,460
Western Wisconsin Nonmetropolitan Area$49,020$55,165$6,145
Northeastern Wisconsin Nonmetropolitan Area$48,840$54,963$6,123
Fond du Lac$48,780$53,282$4,502
Eau Claire$48,200$52,312$4,112
Racine$47,700$51,719$4,019
Janesville-Beloit$46,210$50,032$3,822
Wausau$45,300$50,378$5,078
Sheboygan$44,270$48,451$4,181
La Crosse-Onalaska$44,030$47,197$3,167
Oshkosh-Neenah$41,200$44,846$3,646
Appleton$39,980$43,240$3,260
Source: U.S. Bureau of Labor Statistics and U.S. Department of Commerce – 2022*

Salary FAQ for Wisconsin Social Workers

Wisconsin Social Workers earn between $30,730 and $64,990 a year depending on their level of education, experience and skill.

There are currently 5,310 Social Workers employed in Wisconsin which is about 2% of the U.S. total.

Clinical and Counseling Psychologists are the highest paid psychologists in Wisconsin with an average annual wage of $86,750.

An entry level psychologist makes as much as $30,730 a year in Wisconsin

The most Social Workers work in the Milwaukee-Waukesha-West Allis area where 1,740 Social Workers are employed.

After being adjusted for cost-of-living, Social Workers in Wisconsin earn 52,484 per year, while the average across the United States earns $54,880.

By 2030, Wisconsin will need 4,620 Social Workers. A total of 450 Social Workers will need to enter into the Wisconsin work forces each year.

City and Rural Summaries

Appleton

Average Social Workers Salary: $39,980
Adjusted for Cost-of-Living: $43,240
Hourly Wage: $19.22
Currently Employed: 160
Cost-of-Living Index: 92.46
Appleton Salary Report

Eau Claire

Average Social Workers Salary: $48,200
Adjusted for Cost of Living: $52,312
Hourly Wage: $23
Currently Employed: 210
Cost-of-Living Index: 92.14
Eau Claire Salary Report

Fond du Lac

Average Social Workers Salary: $48,780
Adjusted for Cost-of-Living: $53,282
Hourly Wage: $23.45
Currently Employed: 70
Cost-of-Living Index: 91.55
Fond du Lac Salary Report

Green Bay

Average Social Workers Salary: $49,210
Adjusted for Cost of Living: $53,670
Hourly Wage: $24
Currently Employed: 310
Cost-of-Living Index: 91.69
Green Bay Salary Report

Janesville-Beloit

Average Social Workers Salary: $46,210
Adjusted for Cost-of-Living: $50,032
Hourly Wage: $22.21
Currently Employed: 110
Cost-of-Living Index: 92.36
Janesville-Beloit Salary Report

La Crosse-Onalaska

Average Social Workers Salary: $44,030
Adjusted for Cost of Living: $47,197
Hourly Wage: $21
Currently Employed: 170
Cost-of-Living Index: 93.29
La Crosse-Onalaska Salary Report

Madison

Average Social Workers Salary: $50,760
Adjusted for Cost-of-Living: $52,325
Hourly Wage: $24.40
Currently Employed: 700
Cost-of-Living Index: 97.01
Madison Salary Report

Milwaukee-Waukesha-West Allis

Average Social Workers Salary: $50,040
Adjusted for Cost of Living: $52,163
Hourly Wage: $24
Currently Employed: 1,740
Cost-of-Living Index: 95.93
Milwaukee-Waukesha-West Allis Salary Report

Northeastern Wisconsin Nonmetropolitan Area

Average Social Workers Salary: $48,840
Adjusted for Cost-of-Living: $54,963
Hourly Wage: $23.48
Currently Employed: 340
Cost-of-Living Index: 88.86
Northeastern Wisconsin Nonmetropolitan Area Salary Report

Northwestern Wisconsin Nonmetropolitan Area

Average Social Workers Salary: $49,280
Adjusted for Cost of Living: $55,458
Hourly Wage: $24
Currently Employed: 150
Cost-of-Living Index: 88.86
Northwestern Wisconsin Nonmetropolitan Area Salary Report

Oshkosh-Neenah

Average Social Workers Salary: $41,200
Adjusted for Cost-of-Living: $44,846
Hourly Wage: $19.81
Currently Employed: 140
Cost-of-Living Index: 91.87
Oshkosh-Neenah Salary Report

Racine

Average Social Workers Salary: $47,700
Adjusted for Cost of Living: $51,719
Hourly Wage: $23
Currently Employed: 120
Cost-of-Living Index: 92.23
Racine Salary Report

Sheboygan

Average Social Workers Salary: $44,270
Adjusted for Cost-of-Living: $48,451
Hourly Wage: $21.28
Currently Employed: 80
Cost-of-Living Index: 91.37
Sheboygan Salary Report

South Central Wisconsin Nonmetropolitan Area

Average Social Workers Salary: $52,060
Adjusted for Cost of Living: $58,587
Hourly Wage: $25
Currently Employed: 330
Cost-of-Living Index: 88.86
South Central Wisconsin Nonmetropolitan Area Salary Report

Wausau

Average Social Workers Salary: $45,300
Adjusted for Cost-of-Living: $50,378
Hourly Wage: $21.78
Currently Employed: 130
Cost-of-Living Index: 89.92
Wausau Salary Report

Western Wisconsin Nonmetropolitan Area

Average Social Workers Salary: $49,020
Adjusted for Cost of Living: $55,165
Hourly Wage: $24
Currently Employed: 220
Cost-of-Living Index: 88.86
Western Wisconsin Nonmetropolitan Area Salary Report

Official Data Sources for Social Workers: Salary Data | Projected Employment | Cost of Living Data